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The Internet has been romanticized as a zone of freedom. The alluring combination of sophisticated technology with low barriers to entry and instantaneous outreach to millions of users has mesmerized libertarians and communitarians alike. Lawmakers have joined the celebration, passing the Communications Decency Act, which enables Internet Service Providers to allow unregulated discourse without danger of liability, all in the name of enhancing freedom of speech. But an unregulated Internet is a breeding ground for offensive conduct.

At last we have a book that begins to focus on abuses made possible by anonymity, freedom from liability, and lack of oversight. The distinguished scholars assembled in this volume, drawn from law and philosophy, connect the absence of legal oversight with harassment and discrimination. Questioning the simplistic notion that abusive speech and mobocracy are the inevitable outcomes of new technology, they argue that current misuse is the outgrowth of social, technological, and legal choices. Seeing this clearly will help us to be better informed about our options.

In a field still dominated by a frontier perspective, this book has the potential to be a real game changer. Armed with example after example of harassment in Internet chat rooms and forums, the authors detail some of the vile and hateful speech that the current combination of law and technology has bred. The facts are then treated to analysis and policy prescriptions. Read this book and you will never again see the Internet through rose-colored glasses.

• Sales Rank: #1379397 in Books
• Published on: 2012-05-07
• Released on: 2012-04-09
• Original language: English
• Number of items: 1
• Dimensions: 9.04" h x .85" w x 5.80" l, .94 pounds
• Binding: Paperback
• 312 pages

From Publishers Weekly
This collection of Academic essays poses a provocative thesis: though the freedoms bestowed by the Internet are universally recognized and generally lauded, a lack of regulation has allowed for radicalism, and nothing short of a Kafkaesque solution would be able to establish control now. Essays address the rapid evolution of the internet, raising issues of privacy, free speech, reputation, identity, and 'digital baggage.' In her contribution, Nussbaum reveals the darker side of the web: misogynistic objectification and harassment of female users. And Levmore equates the internet to a "high school's bathroom stalls," providing frightening case studies of cyber mobs abusing freedom and evading reproach through anonymity to support his analogy. A fascinating foray into social networks by Karen Bradshaw and Souvik Saha uncovers the extent of behavior modification and the reach of employers and colleges into private information. And Anupam Chander astutely reveals how youthful indiscretions in the internet age can lead to "reputational bankruptcy." This collection exposes the "double-edged sword" of the World Wide Web, poses pertinent questions about the legal quandaries overshadowing free speech, and even offers some pragmatic solutions.
(c) Copyright PWxyz, LLC. All rights reserved.

Review
In this remarkable volume, an all-star cast of scholars explores the Internet's dark side-- how the Internet can destroy reputation and privacy at warp speed. (Paul M. Schwartz, Director, The University of California at Berkeley Center for Law and Technology)

A collection of smart, provocative, and sometimes bracing essays about protecting privacy, dignity and reputation in the digital public sphere. (Jack M. Balkin, Knight Professor of Constitutional Law and the First Amendment, Yale Law School)

More and more, the Internet is not only a technological frontier, but a place where people are settling in to live their lives – as consumers, workers, friends, and every other permutation of social being. And where society is, we can expect problems of speech, privacy, and reputation. The Offensive Internet promises to be a "go-to" volume for those involved in and seeking to enter the debate about these extremely pressing concerns. (Katherine J. Strandburg, Professor of Law, New York University)

Anyone interested in privacy, reputation, speech and how the Internet has complicated all three should read these thought-provoking essays from some of the brightest minds in the legal academy. This collection deserves a place in the Internet law canon. (Paul Ohm, University of Colorado Law School)

[This book] is for those who care how the internet has complicated privacy, speech and reputation, and for those who may have to rescue it from itself. (Liz Else New Scientist 2011-01-15)

Much writing about the Internet focuses on its remarkable capacity to democratize access to information, to provide a platform for previously marginalized voices, and to otherwise lower barriers and promote freedom. Levmore and Nussbaum explore the dark side of all this unregulated freedom and expose the truly vile and harmful speech that can flourish online. The roster of contributors, including many major thinkers on Internet policy and culture, is impressive. The book takes up the serious questions we must face as the net becomes not some specialized tool for technology enthusiasts but ubiquitous. What policies can we put in place to curb bullying and harassment while protecting free speech? What provisions can be made to protect individuals' privacy or to prevent false and malicious rumors from forever tarnishing reputations? This book is an essential read for anyone interested in exploring these questions. It is particularly powerful in its treatment of privacy, reputation, and speech (both the protection of speech and the regulation of it) as inextricably linked concepts...Indispensable! Scholars of Internet law and general readers alike will find this book informative, illuminating, and disturbing. (Rachel Bridgewater Library Journal (starred review) 2011-01-01)

If the evils of the internet are to be addressed without jeopardizing its benefits, an approach of just this sort is what's needed. (Michael Kerrigan The Scotsman 2011-01-29)

[The Offensive Internet] poses a provocative thesis: though the freedoms bestowed by the Internet are universally recognized and generally lauded, a lack of regulation has allowed for radicalism, and nothing short of a Kafkaesque solution would be able to establish control now... This collection exposes the "double-edged sword" of the World Wide Web, poses pertinent questions about the legal quandaries overshadowing free speech, and even offers some pragmatic solutions. (Publishers Weekly 2011-02-14)

The internet may be "offensive," and in some instances so repellent that international pressures can operate. But privacy, with its attendant injunctions, lacks any common definition that works in a global digital context, as this remarkably useful book--detailed, thoughtful debate at a level we haven't begun to approach yet in this country--irresistibly shows. (Peter Preston The Observer 2011-05-29)

Levmore and Nussbaum collected 13 stimulating and highly readable essays by leading legal scholars and social observers that describe the cultural roots of cyberspace misconduct and suggest possible solutions. The contributors present varied perspectives about the proper balance between free speech and protection of the vulnerable. These authors generally value vigorous social and political discussions in cyberspace. However, they worry that freeing online posters from legal penalties for deleterious statements and from the social norms that restrain individuals from injurious speech in the bricks and mortar world results in excessive amounts of harmful, low-value communication. They propose numerous creative approaches to encourage civility, ranging from new torts to compensate victims to structural changes, such as revised search algorithms to guide users away from cyber-cesspools. (T. H. Koenig Choice 2011-10-01)

About the Author
Saul Levmore is the William B. Graham Distinguished Service Professor of Law at the University of Chicago Law School.

Martha C. Nussbaum is Ernst Freund Distinguished Service Professor of Law and Ethics at the University of Chicago.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Interesting look at various problems raised by abuses of Internet
By E. Jaksetic
This collection of essays discusses abuses of the Internet and offers a variety of possible responses to those abuses. The collection of essays appears to be based on presentations made at a conference entitled "Speech, Privacy, and the Internet: The University and Beyond," which was held at the University of Chicago Law School in November 2008.

Collectively, the essays: (1) discuss the nature and extent of Internet abuses; (2) consider how they pose threats to privacy and reputation; (3) propose different solutions to those abuses; and (4) weigh the pros and cons of the freedom of speech and other implications of proposed solutions to Internet abuses. Eleven of the essays provide a legal analysis of Internet abuses, and propose legal solutions to the identified abuses. Two of the essays take a more philosophical approach to discussing Internet abuses. Because the book discusses Internet abuses primarily from a legal perspective, anyone interested in a social, ethical, technological, or business perspective of Internet abuses should look for other books.

The book is aimed at readers with training, experience, or background knowledge in law, and is not suitable for casual reading. The emphasis on legal perspectives may be discouraging to some readers, but the nature and significance of the Internet abuses discussed in the book shows that the subject is of importance to more than just the legal community.

Readers interested in this book may wish to look at other, non-legalistic books that discuss positive and negative aspects of the Internet and social networking, such as the following: Sherry Turkle, Life on the Screen: Identity in the Age of the Internet (Simon & Schuster, 1995); Richard Banks, The Future of Looking Back (Microsoft Research) Microsoft Press, 2011); Robert Vamosi, When Gadgets Betray Us: The Dark Side of Our Infatuation With New Technologies (Basic Books, 2011); Evgeny Morozov, The Net Delusion: The Dark Side of Internet Freedom (Public Affairs, 2011); and Allison Cerra & Christina James, Identity Shift: Where Identity Meets Technology in the Networked-Community Age (John Wiley & Sons, 2012).

4 of 4 people found the following review helpful.
A series of thoughtful, accessible essays
By DC guy
Although I had believed that this was a book written by a single author, it's really a well-organized collection of essays by multiple scholars and covers a lot of ground. Well written, accessible to anyone with a college degree, and a good introduction to a complex topic.

3 of 4 people found the following review helpful.
Insight into the darker side of the Internet
By Andrew Kear
The Internet resembles the Wild West when it comes to technology. Like many emerging industries the Internet does not need to follow traditional laws. Today anything really goes on the internet and the Communications Decency Act (CDA) allows web providers to use unregulated discussion without any liability. One of the several authors of this book compares this to the defamatory writing on the bathroom walls. This allows people to post things on the internet that would most likely get them into legal trouble in any other communication outlets. These hurtful comments can cause great emotional harm to its intended target. In the book these posters are referred to as juvenile posters, who offer no intellectual or valuable contribution to any internet forum. In layman's terms they are what we refer to us as trolls. As pointed out in the book the bathroom stalls comments are only seen by a few, but on the internet a certain defamatory comments can be seen by thousands. Sometimes legal action can be taken, but the Communication Decency Act lets the web providers off the hook many times. Hurtful or defamatory posts are not only nasty, but can also affect future employment prospects. It is no secret employers use the internet for referencing future employees.

Pornography and the objectifying of women is also a growing concern. Never in history has pornography been so assessable. The books state that this gives emotionally unstable individuals the ability to control and look at women as merely objects. This further degrades their already disturbed psychological nature. There are controls available that can stop this content from reaching children, but sometimes it is not effective.

These site and blogs are referred to as Cyber-Cesspools by one of the authors. They serve no purpose other to titillate, harass, humiliate, and violate the dignity of the exploited. Again the Communication Decency Act makes it a challenge to get rid of these sites.

Privacy is probably the most important issue for all of us on the internet. This is especially true with social networks that are full of personal information. Valuable personal and professional information can easily been taken off these sites illegally. This explains why Facebook, MySpace, and Twitter are advertising new safety measures for their services. It is also the responsibility of the individual who owns a Facebook account to provide information that will not make them look foolish in the future. As stated before a future employer may be looking on internet for information about you.

Like many emerging industries the internet is addressing legal issues visited in the past like monopolies and the definitions on what is decent or indecent material. As the Internet paves its way into the future I am sure more legal questions will be raised.

See all 6 customer reviews...

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• Sales Rank: #8264 in Books
• Published on: 2015-12-02
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .69" w x 6.00" l, .91 pounds
• Binding: Paperback
• 306 pages

Review
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From the Author
This book is for the revised SAT beginning March 2016.

Quick tips for preparing for SAT math:
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About the Author
Dr. Steve Warner is a mathematician and test prep expert who has been tutoring students in mathematics for standardized tests since 1999. During this time Dr. Warner has used the feedback from thousands of students to develop a unique system that can be used by anyone to drastically improve his or her math score in a very short period of time. In 2012, Dr. Warner founded "GET 800" whose goal it is to provide inexpensive SAT math preparation for students who cannot afford to pay $500 per hour for one on one tutoring from a test prep expert. GET 800 offers 6 SAT math prep books, and a free 12 part email course that is customized for each student based on their PSAT/SAT math score. Dr. Warner works with students individually and in group settings, he tutors both live and over video conferencing and he offers free materials in the form of his blog, his YouTube channel, and his Facebook page where he provides test prep advice and answers student questions.

Most helpful customer reviews

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By Virginia music lover
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8 of 8 people found the following review helpful.
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What A Great Time Capsule
By Robert I. Hedges
Volume Two of the "Bloom County Complete Library" just couldn't be better. When I was young I was motivated to read the paper primarily for two things: Bloom County and The Far Side. This volume has some of the best strips from Berkeley Breathed's fevered imagination. There's lots of wacky misadventures with Opus and Bill (Ack!) There's tons of frights from Binkley's closet of anxieties (frequently with ghastly nightmares about either the cold war or women;) Steve Dallas is perpetually unable to be presentable in public, and Oliver is still the runaway brain trust that needs intensive parental guidance.

I love that Ted Koppel (!) wrote an introduction to the volume and along the same lines Breathed has lots of comments and notes throughout, plus some things never published before to provide insight into the era and the strip. I was particularly impressed with the positive reception the book got from the Reagan White House: even though Reagan was skewered routinely, Caspar Weinberger actually wrote Breathed a poem and corresponded with him, while Reagan himself called Breathed to laugh about one of the strips where he was portrayed. If only modern Washington could laugh at themselves a bit. (I know, no chance of that, sadly....)

This is a beautiful volume, and I bought the autographed copy; the autograph is on page two (mine is numbered 76/1000) and it is a great package overall. I cannot overstate how great this book is...it's a wonderful trip back to a much better time.

2 of 2 people found the following review helpful.
We complained and they listened!
By Smarz
Bloom County is back in another chronological release of Berke Breathed's world famous comic strip! Volume two presents the years 1982 through 1984, with plenty of Opus and Bill exploits to go around! However, if you're like me, you won't be satisfied just reading these strips. You will want the signed and numbered edition! Like the previous volume, this release is limited to 1000 signed and numbered books. Even better, the book makers seemed to have listened to the complaints of the customer (regarding vol. 1) and have fixed the problems:

1. There is no gigantic sticker on the back! Remember that annoying thing that defaced the back cover of the previous signed volume? Well, it's been replaced with a tiny 4 inch long by 2 inch tall sticker that peels off like skin from a grape! I had mine clean off in one minute and looking as new as ever!

2. Remember how the previous autograph by Berkeley Breathed was on a paper plate that was glued to the inside of the book? This time the autograph is on the second page! No need to worry about glue decomposition here!

The same quality of binding and presentation are present in this release, making this the have-to-have version of the book! Even though the MSRP is $50 (still small, considering it's scarcity and the fact that Mr. Breathed himself signed it), the fact is they should be charging that priced for the unsigned edition! That's how impressive it is! For the signed version it's a no-brainer. Get it before it's gone forever!

0 of 0 people found the following review helpful.
Fantastic. Everything I had hoped for.
By Don Hausen
The book arrived ahead of schedule and was in mint condition. These collections are wonderfully bound and the layout is clean and crisp. I love the comments from Berke throughout the book. Gives a whole new insight to the story lines. Limited edition signed/numbered makes it even more special.

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Wine Folly: The Essential Guide to Wine, by Madeline Puckette, Justin Hammack

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An essential, hip guide to wine for the new generation of wine drinkers, from the creators of the award-wining site WineFolly.com 

Red or white? Cabernet or merlot? Light or bold? What to pair with food? Drinking great wine isn’t hard, but finding great wine does require a deeper understanding of the fundamentals.
 
Wine Folly: The Essential Guide to Wine will help you make sense of it all in a unique infographic wine book. Designed by the creators of WineFolly.com, which has won Wine Blogger of the Year from the International Wine & Spirits Competition, this book combines sleek, modern information design with data visualization and gives readers pragmatic answers to all their wine questions, including:

   •  Detailed taste profiles of popular and under-the-radar wines.
   •  A guide to pairing food and wine.
   •  A wine-region section with detailed maps.
   •  Practical tips and tricks for serving wine.
   •  Methods for tasting wine and identifying flavors.

Packed with information and encouragement, Wine Folly: The Essential Guide to Wine will empower your decision-making with practical knowledge and give you confidence at the table.

• Sales Rank: #846 in Books
• Published on: 2015-09-22
• Released on: 2015-09-22
• Original language: English
• Number of items: 1
• Dimensions: 9.08" h x .57" w x 7.40" l, .0 pounds
• Binding: Paperback
• 240 pages

Review
"The best introductory book on wine to come along in years." --The Washington Post

“Wine Folly … is the best introductory book on wine to come along in years. In a word, Wine Folly is awesome.” –The Washington Post 

“A magically vivid wine guide for our information age—cuts through the complexity of wine like a Champagne saber.”--Mark Oldman, renowned wine expert and author of Oldman’s Guide to Outsmarting Wine

"Wine is fun. It's complex, vibrant and meaningful. It should be part of your life... and so should this book. " –Geoff Kruth, MS, President Guildsomm.com
 
"With clever graphics, Madeline has created a wine navigator that effortlessly guides new wine lovers to a better understanding of the taste, origins and geography of wine." – Dr. Andrew L. Waterhouse, Professor of Enology, University of California, Davis

About the Author
Madeline Puckette is a sommelier and visual designer whose electrifying infographics and congenial writing has garnered an enthusiastic following from wine beginner to wine expert. Her work has been applied in organizations, including The Court of Master Sommeliers and the Guild of Sommeliers to help wine professionals learn.
Accolades and Experience

• Court of Masters, Certified Sommelier (Level 2)
• 40 Under 40, Wine Enthusiast Magazine, 2015-2016
• Wine Blogger of the Year, International Wine and Spirits Competition, 2013-14
• Top Wine Writer, Quora, 2012

Justin Hammack is a founding partner of Wine Folly and leads conceptual development, interactive tools, and marketplace branding. He is responsible for maintaining strict creative goals that emphasize frictionless education. Justin also handles all videography and photography.

Most helpful customer reviews

71 of 76 people found the following review helpful.
Rather biased review, insanely proud parent.
By Robert Puckette
Okay, I'm Madeline's dad. You gotta know that this took a huge amount of effort to clarify the mysterious world of wine into graphics that take mere seconds to understand. I couldn't be more proud. It's a lot of fun forcing on it friends and then seeing them light up with instant understanding. The page that explains how to write useful personal wine notes, for example, instantly organizes the way you do your evaluations of wine.

25 of 28 people found the following review helpful.
Highly enjoyable!
By HappyCamper
Such a lovely and well thought out book. The format provides you with building blocks for a better understanding of wine, wine regions, tasting profiles, the storage of wine, food pairings and the book includes flavor wheels for pretty much every varietal you can think of. This is definitely wine novice-friendly guide in that you can skim it for as much info as you care to know... but it's also a great reference for a true aficionado who wants to dig deeper or use it as a quick reference or review. The graphics make the presentation of info easy to grasp and fun to read, and the content is well written. I really like the phonetic help with some of the regions - "Blaufränkisch" wasn't exactly part of my vocabulary before. Using it in a sentence will be MUCH easier now that I have this book. :D

Don't miss the glossary of terms in the back - and the index! Definitely going to get a few more copies for holiday gifts this year.

14 of 14 people found the following review helpful.
The next wine book should buy!
By Drew DiMatteo
Couldn't wait to get home to my #WineFollyBook today! Just skimming through has me very excited. The key word is "Essential", but the other word that describes what I love about the Wine Folly Book is concise. This is a book for anyone that enjoys or studies wine.

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Bestselling author of The Bro Code, Barney Stinson of How I Met Your Mother fame, presents The Playbook—like Neil Strauss’s The Game for Bros, The Playbook offers advice on the many creative and resourceful ways Barney’s developed to wine, dine, and score with “The Ladies.”

Since the dawn of history man has searched for the answer to the most fundamental of questions: “Why am I here…not banging chicks?” The search is over. Now, with the help of The Playbook, you’ll be able to approach any beautiful woman, discover her innermost passion, and use that to trick her into sleeping with you. You’ll master more than seventy-five seduction techniques, developed by pickup guru and all-around good guy Barney Stinson, guaranteed to turn you into a bona fide ladies’ man. Featuring the famous plays including:

· The Lorenzo Von Matterhorn
· Mrs. Stinsfire
· The Ted Mosby
· The Time Traveler
· The “SNASA”
· The Scuba Diver
· The “He’s Not Coming”

…and other greatest hits from Barney Stinson’s secret Playbook of legendary moves. So suit up and get ready to be schooled in awesomeness.

• Sales Rank: #11836 in Books
• Published on: 2010-10-05
• Released on: 2010-10-05
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x .60" w x 5.50" l, .26 pounds
• Binding: Paperback
• 141 pages

About the Author
Barney Stinson is awesome. He works for a powerful bank in New York City but somehow finds time to “suit up” and help the less fortunate, in particular his lovelorn and all together pathetic bro Ted Mosby—seriously, that dude’s got probs. When Barney’s not staging private bikini calendar shoots, test-driving tanks, or elbow-deep in another legendary activity, like riding a tiger bareback or blowing up a guitar, he can be seen on the hit CBS show How I Met Your Mother with his friends Ted, Robin, Lily, and Marshall.

Matt Kuhn is a staff writer for the CBS hit show How I Met Your Mother and also produces Barney’s Blog for the show’s website. He lives in Los Angeles, California, which is conveniently where he works.

Excerpt. © Reprinted by permission. All rights reserved.
WHAT IS THE PLAYBOOK?

The Playbook provides a plenitude of plays to profit the persistent player. Contained within these pages are every scam, con, hustle, hoodwink, gambit, flimflam, stratagem, and bamboozle I’ve ever used or ever hope to use to pick up chicks and give them the business. Now, in an act of selfless charity, I’m passing this treasure of pleasure on to you as an easy-to-follow guide.

Included in this collection are more than seventy-five schemes that are guaranteed to attract all kinds of women, no matter how sorrowful your social skills are. Best of all, most of the plays require no experience and little to no preparation, so you have almost everything you need to get started right away. Almost: 83% of the plays will necessitate at least a few yards of aluminum foil, so before you get cracking you’d be wise to buy in bulk at your local big-box store or discount warehouse retailer.

With so many other pickup programs available on the market today, you might be wondering what makes The Playbook unique. First of all, I created this program, so you know it’s gonna be awesome. Second, I’ve slept with enough hotties to overbook a commercial airliner (several of them on a commercial airliner, what up?) and only once had to wear eyeliner and a goofy hat to do it … and that was only because this chick had been in a coma since 1983 and pretending to be Boy George was such an obvious layup.

Last, and most important, other seduction methods preach “social dynamics” in which you insult women in an attempt to attract them. I find that approach both demeaning and offensive. Rather than degrade women, The Playbook centers on the profound, positive, and personal changes you can make to trick hot sluts into sleeping with you.

HOW DOES THE PLAYBOOK WORK?

The plays in this book are scientifically calibrated to excite the female sex nodes enough to make her actually consider having sex with a stranger. This strategy flies in the face of conventional wisdom, because for countless millennia men were led to believe that women were not interested in casual sex. We were told their libido had been replaced with the urge to have children, make dinner, and discover the planet’s cutest handbag. But recent evidence suggests that women enjoy sex almost as much as finding a Christian Dior clutch in white croc at 30% off.

Now, thanks to science, we can generate a clearer picture of what women are looking for in a sexual partner. After years of in-depth field research (very in-depth), I’ve discovered that women are sexually aroused by four primary factors:

Money

Fame

Vulnerability

Emotional and spiritual fulfillment

Obviously, number four is right out the window. Seducing a woman by satisfying her on an emotional level is difficult, time-consuming, and quite frankly, unrewarding.

Therefore The Playbook focuses on transforming you into someone who reflects some or all of those first three qualities. If you’re wondering why you have to change who you are, consider this: is a woman more likely to sleep with a loser like you or an underwater bomb diffuser who grew up in an orphanage? It’s just science.

Using all this information, here’s a composite sketch of what women might consider the most sexually attractive man ever.

Don’t worry, The Playbook will never ask you to dress up like this bozo. You’ll be asked to dress up like a fireman or a football player but never at the same time.

HOW TO USE THE PLAYBOOK

As you flip through The Playbook you’ll notice that each play is presented in an easy-to-follow recipe format. This is done so that even a chump like you has a shot at glory. Immediately following the title of the play is a profile box that presents the following quick reference information:

Success Rate— the likelihood of “completing” the play

Attracts—the type of chick the play is designed to ensnare

Requirements—the props and/or special talents you’ll need

Prep Time—how much time you need to invest in the play

Bummers—potential negatives to running the play, other than “might totally fail”

Following the profile box are the numbered steps for each play. Simply follow them word for word with absolutely no deviation and you’ll get laid. Maybe.

Now, before you flip to a page and start trying out plays on random chicks, there are three things you need to consider.

LOCATION. LOCATION. LOCATION.

While most plays can be performed at a party or in your local bar, I recommend you workshop these plays elsewhere when you’re just getting your feet wet—if you have any hope of getting other areas wet. Beta-testing a play in a foreign environment safeguards you from any emotional damage, physical harm, or heaven forbid, your bros giving you crap for striking out.

MAD PROPS

Some of the plays entail wardrobe elements or other accessories that might not be readily available about the home. Therefore it’s a good idea to establish a relationship with a local party or costume shop owner. A good one will let you sample their wares at little to no cost if you promise to promptly return them. As a show of appreciation and good faith you should take extra care not to damage the costume, even as you’re climbing out the window of a girl you just duped into sleeping with you. It’s called integrity.

SKILL LEVEL

Some of the plays require a considerable amount of game while others entail almost no effort whatsoever … like The Michael Jordan or The Saudi Prince. The Playbook presents plays in increasing order of difficulty so that you can take baby steps on your way to baby-making steps™. This is done for safety. If you tried to run an advanced play like The Land Mine Whisperer without the proper experience, you could wind up seriously hurting your chances of getting laid. It’s important to identify your skill level before getting started. That’s why I’ve included the following ASS Test, or Aptitudinal Seduction Skills Test.

ASS TEST
(APTITUDINAL SEDUCTION SKILLS TEST)

Answer the following five questions and then use the secret decoder table to determine your player level.

What’s the first thing you say to a chick?

A. “I’m awesome.”

B. “Hi. How are you?”

C. “Gahhhhhhhhhhhhhhhhhh!”

When you go out, you usually wear

A. a suit. Duh.

B. a shirt with a collar, designer denim, dressy shoes—nothing too fancy.

C. Cheetos-stained jeans, sandals, and a hysterically ironic screen-print T-shirt.

A woman’s coming over to your place. You

A. quickly usher the chick from last night off the premises.

B. scramble to clean up the place and hide any porn.

C. ask your parents to seriously respect the No Trespassing sign on your door this time.

How many ladies have you been with?

A. please.

B. I’d rather not say.

C. probably, like, a million.

In the above picture, you are most likely

A. chatting up that fine illustration of a chick.

B. sitting with your bros debating which ladies to approach and how—a process that will continue until last call, when you skulk home sad and alone.

C. not pictured. You were going to go out with your bros but got caught up in an epic World of Warcraft PvP with some kid in Korea … and you totally would have pwned that noob with just a Vindicator’s Brand (Mongoose enchant) if the server hadn’t crashed.

PLAYER LEVEL

Give yourself 5 points for every A, 3 points for every B, and 1 point for every C.

23–25Don Juan16–22Don Johnson10–15Don King5–9Don Knotts
THE HISTORY OF THE PLAYBOOK

While the collection of plays presented here hails from the incomparable mind of Barney Stinson, it is by no means a new endeavor. In fact, devising schemes to seduce women has been man’s primary occupation since before the dawn of history. The proof exists in prehistoric cave paintings.

Cavemen would return home from a hunt carrying one of their buddies, Urk, on their shoulders. They would describe through spirited reenactment what a “dangerous” kill it was and how Urk bravely climbed atop the saber-toothed tiger or mastodon or triceratops or whatever. To help sell the story, they drew pictures of the event on the wall using charcoal and ochre.

Thanks to his bros, Urk would score some major cave tail that night while the others played “rock rock rock” to decide who would be the next day’s hero (Urk became ineligible for a week). On the next hunt the men would quickly kill an animal and then spend the rest of the day choreographing the big reenactment and arguing over which cave chicks would look the best clothed. Creating the myth of the all-day hunt served two purposes for cavemen: it got one guy some easy action and got the rest out of a full day of gathering and nagging.

While The Hero of the Hunt is as old as The I Discovered Fire, it’s actually not the oldest trick in the book. That would be The I Love You—which of course had an extra level of complexity before the invention of language.

Surprisingly, the next attempt to record plays didn’t occur until the thirteenth century, when monks spent their entire lives writing down seduction scenarios in collections called illuminated manuscripts. Tragically, they were all destroyed by a gaggle of angry nuns.

But, Barney, why would monks spend their entire lives scheming up ways to sleep with women when they had taken a vow of celibacy?

I think you just answered your own question, fake reader.
FAMOUS PLAYS THROUGHOUT HISTORY The Royal BurialKing Tut1323 BC“Dies” young and is entombed with tons of gold: the original chick magnet.The Great Last NameAlexander the Great325 BCConquers much of the known world, creating a legion of angry fathers in order to become the ultimate “bad boy.”The QuetzalcoatlHernán Cortés1519Convinces women of the Aztec Empire that he’s a god by showing them his shiny helmet.The Insignificant HumanGalileo Galilei1610Points his telescope heavenward, proving to chicks how infinitesimal we are, so why not bang?The Great CompromiseRoger Sherman1787Develops the bicameral system of representation to balance power between large and small states but, more important, triple the number of hot young staffers introduced to Washington, DC, every election cycle.The Me ComplexNapoleon1811Generates sympathy among countless European chicks by convincing them he conquered half the continent because he’s ashamed of his height.The Spirit of St. LouisCharles Lindbergh1927Fools the world into thinking flying is dangerous, thereby creating generations of nervous and vulnerable female passengers. Posthumously named president of the mile-high club.The GandhiMahatma1932Shaves head, puts on glasses, Gandhi and goes on a hunger strike to protest something or other. The move reappears half a century later with The Bono.The Eagle Has LandedNeil Armstrong1969Gets millions of chicks to believe he actually went to the moon—and walked on it! Classic.The I’m George ClooneyGeorge Clooney1997Becomes a handsome movie star.
BARNEDICTION

Take a knee, boys.

As we embark on this new mission together, remember The Playbook is only a guide. I encourage you to add your own personality and creativity to each and every play. As a wise man once said, it’s not the destination but the journey. I think you’ll agree in this instance the destination far outweighs the journey, but that doesn’t mean you shouldn’t try to have fun in the process.

During your adventures you may start to feel the urge to develop your own plays. I highly encourage you to do so, and then post them to barneysblog.com. We should exist as a community of players that can learn and grow from one another’s experiences. If you find a new way to get laid, believe me, I’m interested, and will totally not steal it and take credit for it in The Playbook 2, also by Barney Stinson.

One final note. Throughout your quest you may find yourself mired in a slump, when none of the plays seem to work and you suddenly feel like the worthless individual you were before reading The Playbook. That’s okay, because while you’ll never be as awe-some as me, you can rest easy knowing salvation may lie in the very next play. That’s the beauty of The Playbook—each and every page delivers a new hope that you can trick a girl into having sex with you. Unless it’s the last page. Then you’re pretty much screwed. Until I write my next book.

—BARNEY STINSON

DISCLAIMER

While each of the plays presented in this book will put you in the best possible position to score, the publisher makes no guarantee you actually will. As the old saying goes, you can lead a horse to water but can’t make him have sex with it.

© 2010 Twentieth Century Fox Film Corporation|INTRODUCTION

First of all, thanks for purchasing this book! Now, if you’re reading this, I’m guessing you’re either too pathetic to pick up girls on your own, or you’re looking for some creative ideas to spice up your repertoire—but my money’s on “too pathetic to pick up girls on your own.”

You stumble up to a woman and stammer in a rehearsed yet cracking voice, “Can I get your number?” Your trembling hands are stuffed in your pockets in a futile attempt to look cool. You’re dressed like an overgrown eighth grader. You’re a little out of shape. Geez, buddy, you’re kind of a mess, huh? Ooh, I bet you smell too.

The good news is you’re not alone, Ted. There are millions of unattractive chumps just like you all over the place who apparently never want to sleep with a woman. But all of that is going to change because now, with the help of The Playbook, you’ll be able to approach any beautiful woman you want and trick her into sleeping with you. How? By giving you self-confidence and proving that you really are somebody who matters (even though you’re not).

Again, sincerely, thanks for purchasing this book.

© 2010 Twentieth Century Fox Film Corporation

Most helpful customer reviews

44 of 47 people found the following review helpful.
Suit Up!
By Ryan Matthews
This is a hilarious read, another gem from the 'How I Met Your Mother' series. The "plays" Barney Stinson uses to pick up women would not work on a girl with half a brain in real life, but nevertheless, it's fun to think about trying to pull off some of these moves on girls. You take it for what it is-- a great extension of a great episode of the show. The ones featured on the show are there: "The Mrs. Stinsfire", "The My Penis Grants Wishes", "The Cheap Trick", "The Scuba Diver", "The He's Not Coming", "The Snasa", "The Don't Drink That!", "The Ted Mosby", "The Scuba Diver", and among others, my personal favorite, "The Lorenzo Von Matterhorn."

There are exactly 76 plays broken down into sections from the basic to the advanced. Each play has its own fact sheet. You're given a success rate, what type of woman the play attracts, the requirements to perform the play, the prep time, and the "bummers", which is a way of saying "but here's the catch."
From there, the play is broken down into steps. The rest is self-explanatory.
I won't explain any of the new plays in detail, but I'll give you a couple play names so as to build a little intrigue:
- "The Little Orphan Barney"
- "The Ghost"
- "The Mannequin"
- "The Confused Inheritor"
- "The Ballet Defector"
- "The Vampire"
- "The I Can Land This Plane"
- "The Trojan Lesbian"
- "The Ghost Of Christmas Future"

It carries much of the same type of humor as 'The Bro Code.' It follows common stereotype assumptions of men and women, leaves little remarks, anecdotes and/or tips at the end of some plays (and in between) and extensively uses sarcasm to make very obvious points. If you're a fan of 'The Bro Code', I highly recommend picking this up. It's creative and smart and I doubt would be offensive or repulsive in any way to anyone. As a matter of fact, I think it appeals just as much to women as it does men, especially those women who have been the target of some ridiculous pick-up scheme (I'm guessing that's somewhere in the range of most to all). After all, they're the "victims" in this, so to speak. Might as well make light of it.

Like the show, 'The Playbook' is well thought out, well executed, and well... just plain quirky. Hopefully it wins your praise as well.

Note: The episode this book is based on is called 'The Playbook.' It's episode 8 of Season 5 and the 96th of the series.

Grade: A+

0 of 0 people found the following review helpful.
worth every penny.
By AmericanSingh
Goes hand in hand with the show.

10 of 13 people found the following review helpful.
Barney-licious!
By B. Jackson
Ask yourself this: Do you like suits? Do you like hot women with Daddy issues, low self-esteem, and an equally low I.Q. to match? How about being AWESOME? Then The Playbook: Suit up. Score chicks. Be awesome. is for you! Recommended for for all bros looking to score. Buy it- it's going to be LEGEN- wait for it -

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[J316.Ebook] Fee Download Do No Harm: Stories of Life, Death, and Brain Surgery, by Henry Marsh

Fee Download Do No Harm: Stories of Life, Death, and Brain Surgery, by Henry Marsh

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The Instant New York Times best seller!

Riveting. ... [Marsh] gives us an extraordinarily intimate, compassionate and sometimes frightening understanding of his vocation. - The New York Times

Winner of the PEN Ackerley Prize
Shortlisted for both the Guardian First Book Prize and the Costa Book Award
Longlisted for the Samuel Johnson Prize for Non-Fiction
A Finalist for the Pol Roger Duff Cooper Prize
A Finalist for the Wellcome Book Prize
A Financial Times Best Book of the Year
An Economist Best Book of the Year
A Washington Post Notable Book of the Year
A New York Times Notable Book of the Year

What is it like to be a brain surgeon? How does it feel to hold someone's life in your hands, to cut into the stuff that creates thought, feeling, and reason? How do you live with the consequences of performing a potentially lifesaving operation when it all goes wrong?

In neurosurgery, more than in any other branch of medicine, the doctor's oath to "do no harm" holds a bitter irony. Operations on the brain carry grave risks. Every day, leading neurosurgeon Henry Marsh must make agonizing decisions, often in the face of great urgency and uncertainty.

If you believe that brain surgery is a precise and exquisite craft, practiced by calm and detached doctors, this gripping, brutally honest account will make you think again. With astonishing compassion and candor, Marsh reveals the fierce joy of operating, the profoundly moving triumphs, the harrowing disasters, the haunting regrets, and the moments of black humor that characterize a brain surgeon's life.

Do No Harm provides unforgettable insight into the countless human dramas that take place in a busy modern hospital. Above all, it is a lesson in the need for hope when faced with life's most difficult decisions.

• Sales Rank: #65916 in Books
• Published on: 2015-05-26
• Released on: 2015-05-26
• Original language: English
• Number of items: 1
• Dimensions: 8.46" h x 1.09" w x 5.77" l, 1.00 pounds
• Binding: Hardcover
• 288 pages

Review

“Neurosurgery has met its Boswell in Henry Marsh. Painfully honest about the mistakes that can 'wreck' a brain, exquisitely attuned to the tense and transient bond between doctor and patient, and hilariously impatient of hospital management, Marsh draws us deep into medicine's most difficult art and lifts our spirits. It's a superb achievement.” ―Ian McEwan

“His love for brain surgery and his patients shines through, but the specialty--shrouded in secrecy and mystique when he entered it--has now firmly had the rug pulled out from under it. We should thank Henry Marsh for that.” ―The Times

“When a book opens like this: ‘I often have to cut into the brain and it is something I hate doing' – you can't let it go, you have to read on, don't you? Brain surgery, that's the most remote thing for me, I don't know anything about it, and as it is with everything I'm ignorant of, I trust completely the skills of those who practice it, and tend to forget the human element, which is failures, misunderstandings, mistakes, luck and bad luck, but also the non-professional, everyday life that they have. Do No Harm: Stories of Life, Death and Brain Surgery by Henry Marsh reveals all of this, in the midst of life-threatening situations, and that's one reason to read it; true honesty in an unexpected place. But there are plenty of others – for instance, the mechanical, material side of being, that we also are wire and strings that can be fixed, not unlike cars and washing machines, really.” ―Karl Ove Knausgaard, Financial Times

“Marsh, one of our leading neurosurgeons, is an eloquent and poetic writer. Do No Harm offers a rare behind-the-scenes look at the most mysterious part of human life. His descriptions of neurosurgery are at once fascinating and illuminating; a gripping memoir of an extraordinary career.” ―Daniel J. Levitin, PhD, author of The Organized Mind and This Is Your Brain On Music

“Do No Harm is a penetrating, in-the-trenches look at the life of a modern day neurosurgeon. With rare and unflinching honesty, Henry Marsh describes not only the soaring triumphs but the shattering tragedies that are so much a part of every surgeon's life. A remarkable achievement.” ―Michael J. Collins, author of Hot Lights, Cold Steel

“A soul-baring account of a practical-minded neurosurgeon who does not suffer fools or believe in souls, who favors ‘statistical outlier' over ‘miracle,' and who admits that a surgeon's ultimate achievement is marked by patients who ‘recover completely and forget us completely.' Readers, however, will not soon forget Dr. Marsh.” ―Katrina Firlik, author of Another Day in the Frontal Lobe: A Brain Surgeon Exposes Life on the Inside

“Do No Harm is a fascinating look into the reality of life as a neurosurgeon. The personal patient stories are gripping, providing the public with an incredibly candid look into the imperfections and perfections of a dedicated neurosurgeon. In Do No Harm, Dr. Marsh takes the reader into deep into a world of life, death, and everything in between. Despite it all, Dr. Marsh's commitment to his patients and his profession never wavers. You will not be able to put this book down.” ―Paul Ruggieri M.D., surgeon and author of Confessions of a Surgeon and The Cost of Cutting

“Do No Harm dares to reveal the raw and tender humanity behind brain surgery. Each story invites readers into the private thoughts of a neurosurgeon and astonishes them with the counterintuitive compassion required in the operating room.” ―Michael Paul Mason, author of Head Cases

“The outstanding feature of Do No Harm is the author's completely candid description of the highs and lows of a neurosurgical career. ... For its unusual and admirable candor, wisdom and humor, Do No Harm is a smashing good read from which the most experienced and the most junior neurosurgeons have much to learn.” ―AANS Neurosurgeon

“This thoughtful doctor provides a highly personal and fascinating look inside the elite world of neurosurgery, appraising both its amazing successes as well as its sobering failures.” ―Publishers Weekly (Starred Review)

“One of the best books ever about a life in medicine, Do No Harm boldly and gracefully exposes the vulnerability and painful privilege of being a physician.” ―Booklist (starred review)

“Henry Marsh peels back the meninges to reveal the glistening, harrowing, and utterly compelling world of neurosurgery. Top-notch medical writing.” ―Danielle Ofri, MD, PhD, author of What Doctors Feel: How Emotions Affect the Practice of Medicine

“The Knausgaard of neurosurgery. ... Marsh writes like a novelist.” ―The New Yorker

“Riveting. ... [Marsh] gives us an extraordinarily intimate, compassionate and sometimes frightening understanding of his vocation.” ―The New York Times

“A surprising page-turner, Do No Harm is British neurosurgeon Henry Marsh's mesmerizing memoir of his career highlights and low points, a fascinating blend of derring-do and humble pie. ... Marsh's prose is elegant and seasoned, with no false bravado. ... Marsh's gift for words helps him share his sense of wonder with his readers.” ―Seattle Times

“There's no denying the vicarious thrill of peeking over a neurosurgeon's shoulder in the operating theater, and Dr. Marsh delivers plenty of hospital drama. Yet what sticks with you are the moments when the lens flips and the field of view widens, and you realize that, in learning about the minutiae of neurosurgery, you're gaining insight into life itself.” ―The Wall Street Journal

“Like the work of his fellow physicians Jerome Groopman and Atul Gawande, Do No Harm offers insight into the life of doctors and the quandaries they face as we throw our outsize hopes into their fallible hands.” ―The Washington Post

About the Author
Henry Marsh studied medicine at the Royal Free Hospital in London, became a Fellow of the Royal College of Surgeons in 1984, and was appointed Consultant Neurosurgeon at Atkinson Morley's/St George's Hospital in London in 1987. He has been the subject of two major documentary films, Your Life in Their Hands, which won the Royal Television Society Gold Medal, and The English Surgeon, which won an Emmy. He is married to the anthropologist and writer Kate Fox.

Most helpful customer reviews

171 of 173 people found the following review helpful.
Most neurosurgeon’s lives are punctuated by periods of deep despair
By BrianB
This book is well written, gripping, and fascinating. Sometimes it is sad or gruesome. It is accurate in the descriptions of medical details, surgical procedures, and the life of brain surgeons. If you like to think of your physician as a demi-god you should not read this book. If you can handle the truth, read on.

As an anesthesiologist, I read with a mix of amusement and rueful resignation. Dr. Marsh is a true representative of his species, the neurosurgeon. They are by turns kind, irritating, cocky, courageous, arrogant, brilliant, obsessive, awe-inspiring, and lonely. They usually graduated at the top of their medical school class. Their residency did not end until they were well into their 30’s. Many hospitals have lots of pediatricians, intensivists, internists, and hospitalists, but they only have one neurosurgeon. Even in a field of doctors, a collection of brainy nerds, they stand alone.

Their arrogance is undeniable. Henry Marsh relates how he was stuck in a line of shoppers at the grocery store and thinks with irritation that none of them could do what he just did today, so why does he have to wait behind them? Like fighter pilots or Special Forces, society is not comfortable with such people, but when we need them, we need them desperately. And we always need them.

There is a moment before every invasive medical procedure when you could pause and contemplate the enormous consequences of failure. If you spend too much time doing that, you will end up paralyzed, and the patient will suffer. If you spend too much time thinking about the appalling human carnage that will result from surgery gone wrong, you will never take up the knife. No matter how skillful, knowledgeable, and careful you are, there will be carnage. No one knows this better than the neurosurgeon. To cut into a human brain takes enormous hubris. Every procedure includes the risk of death, but there are worse things than death. Most doctors will see worse-than-death only rarely during their career, but the neurosurgeon sees it often. It is the nature of their specialty. It is beyond extreme. For example, I induce a death-like coma in my patients daily, then rescue them from it. Yet I could not abide such a life of enormous risk.

Dr. Marsh is a writer of depth and skill. He probably does everything well, if he does it at all. If you think that neurosurgery is fascinating, you should read this book.

2 of 2 people found the following review helpful.
Fascinating, captivating, and not too anatomically dense. Easy read for the curious.
By Kyle William
Why you'll love this book:

Dr. Henry Marsh does a terrific job of tackling incredibly dense subjects (neuroscience/neurosurgery) and structuring his memoir in incredibly intriguing, elegant, and fascinating ways. Out of curiosity, I've tried to tackle books that explain the brain and its operations in the past, only to become overwhelmed by the complexity of the anatomical references. Perhaps because these are written by academics, I've yet to finish a book. It is important to remember that Dr. Marsh is a surgeon and thus has a history of explaining these complexities to patients and those with less expertise in the field. This allows him to draft a splendid memoir of mistakes, loss, triumphs, etc. from his career. In my favorite passage, Dr. Marsh explains a typical aneurism procedure with such beautiful allegory of a knight in shining armor darting through the sections of the brain off on a hunt for a mythical beast.

Why You Won't Love This Book:
There is a bit of detail when it comes to the surgical procedures that may make those with a weak stomach squirm. There is undoubtably stories of loss of life that are quite tragic as well. I also want to point out that this book is a memoir at heart and doesn't really leave the reader with any sort of leadership learnings.

3 of 3 people found the following review helpful.
It Is Brain Surgery
By V. coppola
Want to break through the blood/brain barrier? Grab a copy of "Do No Harm: Stories of Life, Death and Brain Surgery,"
Written by the crustiest, crankiest, most brilliant British surgeon imaginable, Dr. Henry Marsh. He takes you inside the human brain both physically and intellectually, through a 40-year series of insanely complex and riveting microsurgeries (usually Marsh battling from his Star Wars-style deck to circumvent some overwhelmingly horrible cancer, infection, stroke or hemorrhage). The language is simple and utterly revealing; the parade of souls who parade through his theater (his own mother among them) heartbreaking; the complexities of human consciousness (and the loss of it) laid bare. This goddam book is so compelling I was forced to dump my two month-long obsession with Jo Nesbo’s Harry Hole thrillers to plunge in.

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